The Fall Of The House Of Usher Edgar Allan Poe Analysis

Edgar Allan Poe is a well known author and poet whose style is characterized with the usage of a wide range of literary elements that convey a dark mood. Due to Poe’s experiences of poverty and tragedies throughout his life, he became depressed, which affected his writing greatly. Along with his experiences, Poe incorporated many literary elements to enhance the mood of his stories like The Cask of Amontillado and The Fall of The House of Usher. Poe used foreshadowing in both the Fall of the House of Usher and The Cask of Amontillado. Foreshadowing is a hint or a clue of what is going to happen next in a story. In The Fall of the House of Usher, Usher’s friend states, â€Å"But although the stones were each crumbling with age, no part of the†¦show more content†¦In The Cask of Amontillado, irony is used throughout the entire short story. An example of irony is the meaning of Fortunatos name which translates to â€Å"fortunate one† in Italian. This is ironic because Fortunato was very unfortunate and ended up getting suffocated to death by Montresor. Unlike the meaning of his name, Fortunato was not lucky at all. Montresor precluded Fortunato’s escape from the vaults by using bricks to trap him. Another example of irony is when Fortunato says, â€Å"I drink to the peaceful rest of those that lie buried all around us†. Montresor then says, â€Å"And I to your long life† (70). This i s ironic because Montresor knew that he was going to end Fortunato’s long life and he was stating this to humor himself. One example of irony in The Fall of The House of Usher is that Madeline Usher was able to escape from the vaults which were previously a prison. The narrator states, â€Å"The vault in which we placed it was small, damp, without means of light†¦..It had been used, it seemed, in former days as a prison† (93). This is ironic because a prison is meant to keep people trapped, but Madeline escaped anyway. Personification was used in The Fall of the House of Usher mainly to set the mood of the story. Personification is giving human like characteristics to non-humans. Poe writes, â€Å"The dark curtains swayed fitfully to the breath of a rising storm†¦.† (95). This isShow MoreRelatedAnalysis Of The Fall Of The House Of Usher By Edgar Allan Poe Essay1499 Words   |  6 Pagestwo very similar, yet different stories: The gothic short-story The Fall of the House of Usher by Edgar Allan Poe, and The magically realistic short story House Taken Over by Julio Cortà ¡zar. They both use different styles to shock fear into the hearts of its readers. These two stories use either Gothic styles or magical realism, both styles create an interesting amount of fear in similarly different ways. Firstly, Edgar Allan Poe uses many different subtle details to give the story it’s Gothic toneRead MoreAnalysis Of The Movie Fall Of The House Of Usher By Edgar Allan Poe862 Words   |  4 Pagesattention; it is the house of ushers! Written by Edgar Allan Poe is the story of â€Å"fall of the House of Usher†. This story contains a certain type of people whose family line is very limited and is reason to why the estate is beyond destroyed. The house of ushers is a place where no human being should be able to see; For It is a horrific site. The narrator is describing the house as an unearthly place to be and he is trying to bring a gothic or dark feeling into the story. The house looks to be as ifRead MoreAnalysis Of Edgar Allan Poe s The Raven And The Fall Of The House Of Usher 896 Words   |  4 PagesEdgar Allan Poe is an extremely well known American writer and is famous for his horrific and mysterious works such as, â€Å"The Raven† and â€Å"The Fall of the House of Usher.† Poe was born in 1809 in Boston, Massachusetts in an era that seems to have many dark and ominous writers and pieces of literature originating from that time period. Poe is said to have launched the interest in many of the detective type stories that we read from modern day writers. â€Å"In the early 1800s, romanticism was the dominantRead MoreAn Analysis Of Edgar Allan Poe s The Raven And Fall Of The House Of Usher 1672 Words   |  7 PagesEdgar Allan Poe and Alfred Hitchcock both use suspense and fear in their pieces of work. The audience can see the way Edgar Allan Poe uses suspense in his pieces, â€Å"The Raven† and in â€Å"The Fall of the House of Usher,† and how Alfred Hitchcock uses similar techniques in his piece, Rear Window. These three pieces of work show how Edgar Allan Poe and Alfred Hitchcock are able to use and set up different aspects to create suspense and fear throughout their stories. In both Hitchcock’s and Poe’s piecesRead More A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1839)1221 Words   |  5 PagesAmerican author Edgar Allan Poe’s (1809-1849) macabre and Gothic fictional prose The Fall of the House of Usher (1839) (Poe. 1987: 1). I shall present and argue how the artistic effects deployed in the narrative structure create an atmosphere of tension and suspense, through the exploration of architectural space demonstrated in a close reading and analysis from key passages of the text. The Fall of the House of Usher was written by the American author and poet Edgar Allan Poe, it first featuredRead MoreEdgar Allan Poe Research Paper931 Words   |  4 PagesHonors 13 February 2012 Edgar Allan Poe Edgar Allan Poe was a sick man that went through a troubling life full of tragedies. For Poe to deal with this he drank and poured his feelings into his works. Honestly as horrible it is that he had to go through all of that we should be grateful because without his suffering these masterpieces wouldn’t have been fabricated. While intensifying his philosophy for short stories Edgar Allan Poe wrote â€Å"The Fall of the House of Usher† reflecting the characteristicsRead MoreFall of the House of Usher Literary Analysis Essay1325 Words   |  6 PagesLiterary Analysis As with many of Edgar Allan Poes pieces, The Fall of the House of Usher falls within the definition of American Gothic Literature. According to Prentice Hall Literature, American Gothic Literature is characterized by a bleak or remote setting, macabre or violent incidents, characters being in psychological or physical torment, or a supernatural or otherworldly involvement (311). A story containing these attributes can result in a very frightening or morbid read. In all probabilityRead MoreArgumentative Essay On The Fall Of The House Of Usher1169 Words   |  5 PagesShining and It on his resume. However, King would be nothing if it weren’t for the tortured, Edgar Allan Poe(1809-1849). Poe’s works seem to project the monsters and ghosts which lived inside him, through his awful, short life. Poe writings are woven tightly with language holding hidden meanings and psychological anguish. Argumentary the most famous work of Poe is The Fall of the House of Usher(The House of Usher), as the short story incorporates every trope of modern horror, important among these isRead MoreA Critical Analysis of The Fall of the House of Usher Essay914 Words   |  4 PagesA Critical Analysis of The Fall of the House of Usher There are three significant characters in this story: the narrator, whose name is never given, Roderick and Madeline Usher. The narrator is a boyhood friend of Roderick Usher. He has not seen Roderick since they were children; however, because of an urgent letter that the narrator has received from Roderick which was requesting his assistance in alleviating his malady, the narrator makes the long journey to theRead MoreEdgar Allan Poe s The Tell Tale Heart And The Fall Of The House Of Usher Essay2099 Words   |  9 PagesEdgar Allan Poe’s works contain many Gothic elements like fear, gloom, death, the supernatural, and horror, as well as several romantic characteristics, such as high emotions, nature and a focus on individuality. Through the use of these elements, Poe is able effectively enhance a reader’s emotions and produce sensations of mystery. The short stories â€Å"The Tell-Tale Heart† and â€Å"The Fall of the House of Usher† by Edgar Allan Poe contain many of these elements, and in this paper I will analyze why these

In this paper, we evaluate a set of three medical Free Essays

In this paper, we evaluate a set of three medical related websites namely www.nln.org for the National league of Nursing, www. We will write a custom essay sample on In this paper, we evaluate a set of three medical or any similar topic only for you Order Now nursingworld.org for the American Nursing Association, www.ama-assn.org for the American Medical Association and the https://www.ncsbn.org/index.htm for the National Council for State boards in Nursing. We also evaluate an Archives resource site namely https://www.congress.gov// or the Thomas, the website of the Library of Congress of the United States of America. Prior to presenting the evaluation we briefly describe each website: the purpose of these sites and their current set-up. We then go into the evaluation proper where we analyze the overall content, style and functionality of each site. In the overall content of the websites the quality of the information being presented and the comprehensiveness of the information is assessed. Moreover, how current the information located in the websites and where they were derived or from what authority this information was derived is also assessed. Lastly, in evaluating the style and functionality of the sites we take into consideration the layout or the manner content is presented within the sites, ease in navigating the sites, its compatibility with respect to various browsers, information space with respect to advertising pages, and the speed upon which it is accessed through the internet. The first of the sites to be evaluated is www.nursingworld.org, the official website of the American Nursing Association (ANA). Briefly, ‘ANA is the only full-service professional organization representing the nation’s 2.9 million registered nurses (RNs) (About the American Nurses association,  that advances nursing through imbibing high standards, promoting the economic welfare in their workplace and by proactively lobbying governmental agencies on issues affecting them. For the overall content, the website contains comprehensive and relevant information supportive of the purpose of ANA mentioned previously. The site has sections on information and services, newsroom and nursing issues/programs that sustain continuous support for promoting high standards in the nursing practice. It also has a section for showing their advocacies and initiatives for nurses’ general welfare, with sub-sections directing users to view publications relevant to nurses in the United States. As for the currency of the documents, the documents are up to date with uploaded documents as latest as January 11, 2007 (‘Press releases from the American Nurses Association†, http://www.nursingworld.org/pressrel/). As for the authority of the documents published, the documents that are published have their corresponding sources accompanying them. All these information are presented in a notably clear and concise fashion. For the style and functionality of the website, the overall layout is easily understandable. The site can be easily navigated and the information is clearly sorted out for easy access, even though the site carries a lot of information it is surprisingly accessible. On the other hand, the address of the site (www.nursingworld.org) is a bit misleading if you were to guess what would be the site of ANA and a name as www.ana.org or www.americannursingassociation.org may have been the better URL. The use of images instead of flash movies may have the decreased the site’s overall aesthetic impact to the user but without the use of flash movies, the site can then be easily accessible from any computer with varying internet speed with information prompting fast. Lastly for the evaluation of the www.nursingworld.org, the information relative to the advertisements, they are separated clearly in order to reduce the clutter and make browsing easier. The second site is www.ama-assn.org or the American Medical Association (AMA). AMA ‘helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issues’ (‘The AMA mission’, http://www.ama-assn.org/ama/pub/category/1815.html). Although it is similar to the initiatives and programs of ANA, AMA has a wider market as it focuses on the entire medical profession. For the overall content of the site, it has similarities as that of the ANA site, with additions of ‘professional resources section’ for medical practitioners and ‘med school ; residency site‘ for medical students. Most of the information is up to date except for the annual report is only has the 2005 annual report. In addition, the site’s information is taken from credible sources, which are also accessible in the site. As for the overall layout of the site, the vast information is batched together in a clear and easily understandable manner such that users can browse through the site easily. The site utilizes flash movies that make the site more appealing and further imbibes to the users the vision and mission of AMA. Apart from what was mentioned above, there are however no significant or innovative means of presenting data seen from the ANA and the AMA site. The third website is www.nln.org which is the site for the National League for Nursing (NLN). The purpose of NLN is similar to that of ANA but is slightly varied. According to its purpose (http://www.nln.org/aboutnln/ourmission.htm), the NLN ‘advances excellence in nursing education that prepares the nursing workforce to meet the needs of diverse populations in an ever-changing healthcare environment.’ This purpose is done through achieving the goals of Nursing education, Faculty development, Research in Nursing Education, Data collection, assessment and evaluation and Public Policy. For the overall content of the site, information pertinent to the goals mentioned above is clearly visible. Users who wish to participate in achieving one of the goals or for anyone who would just want to browse through the site can easily go to a specific heading and see its related sections. In terms of the currency of the documents, most of the documents are up to date however there are some documents such as the calendar of activities of NLN, which are still in need of updating (the calendar is still 2006). As for the overall layout, the site has a asymmetric design, departing from the modular and common website design that sets it apart from the rest of the websites being evaluated although the site uses only simple graphics to present its content. The site can easily be navigated, with information clearly divided and grouped together into concise headings that make it easier to browse through. Lastly, uploading time for the site is suitable for users with varying Internet bandwidths due to its low-memory web design, thus information no matter the manner of Internet access can easily acquire information. Another site evaluated is https://www.ncsbn.org/, the site for the National Council for State Boards for Nursing (NCSBN). The NCSBN is a United States-state wide organization aiming to promote and advance regulatory excellence in Nursing for public protection (‘Mission and Values,’ https://www.ncsbn.org/182.htm). For the overall content of the site, it has comprehensive content mostly pertaining to the nursing profession and for the regulatory nursing boards, each other that implies that their site presents specific, relevant and concise information that complement each other. The documents are well cited with authorities in the field clearly stated accompanying any research or paper they did for NCSBN. Overall the site is up to date, with sections for instance the calendar of activities that go as far presenting dates of activities for this year in advance, which is good for most people. However there are sections in the site that still need to be updated, sections such as the News releases and the annual report. As for the style and functionality, the site is more â€Å"cleaner† than the others in terms of the layout. The information is presented in such a way that even though there is a lot of information presented, the website is still able to present it in a simple manner that would not make the user â€Å"disoriented.† The site can be easily navigated with all the information easily accessible. The site however goes back to the symmetric design unlike the site of NLN. The site utilizes simple flash presentations in their homepage that gives an additional aesthetic impact to the user. Lastly, we evaluate http://thomas.loc.gov/, the site for the Library of Congress of the United States of America. According to the section describing the site (http://thomas.loc.gov/home/abt_thom.html), ‘THOMAS was launched in January of 1995, at the inception of the 104th Congress. The leadership of the 104th Congress directed the Library of Congress to make federal legislative information freely available to the public.’ Currently is being maintained by the Library of Congress. For the overall content of the site, its presents a multitude of information as concise as possible yet the site still appears to be heavily cluttered with information. However as compared to the other sites and the content they hold, Thomas is appreciably easy to understand-simple as it possibly can. In terms of the authority, the information presented by the Thomas is undoubtedly accurate and comes from directly from the source that is Congress. In addition, the documents stored in the site are the most current in the field, with daily updates coming directly from Congress. Links are also presented in the site that are relevant to users who wish to browse other relevant legislation. In terms of style and functionality, the Thomas has a simple layout and aesthetic appearance as compared to the other sites. The main page is a bit cluttered so there is a possibility that first time users might get lost with regards to the immense information being presented and the one the user wishes to find. However the site boasts of a search engine for their database that is incredibly useful for users and researchers that would want to find the necessary information which adds up to the overall functionality of the website. Lastly, due to its simple web design, the site can be easily accessed with any Internet bandwidth at any location at any time. References: The American Nursing Association. Retrieved Jan 13, 2006 from www.nursingworld.org The American Medical Association. Retrieved Jan 13, 2006 from www.ama-assn.org The National League for Nursing. Retrieved Jan 13, 2006 from www.nln.org The National Council of State boards of Nursing. Retrieved Jan 13, 2006 from www.ncsbn.org How to cite In this paper, we evaluate a set of three medical, Essay examples

Comparative Marketing Strategies Of CSL LIMITED Company And Mylan

Question: Discuss about the Comparative Study Between The Marketing Strategies Of CSL LIMITED Company And Mylan. Answer: Background of CSL LIMITED Company and Mylan CSL LIMITED deals with the manufacturing of innovative biotherapies; which plays an important role in gifting a new life to the general public. As a matter of specification, the company considers the factors, which might lead to life risk of the customers. In view of this perspective, it can be said that the company operates under the healthcare industry, envisioning the wellbeing of the customers. Typical evidence of this lies in the presence of the outlets in more than 30 countries including Australia, Germany, United Kingdom and United States (Csl.com.au 2017). Dedicated, committed and persistent efforts of 17,000 employees enable the company to abide by the promise delivered to the patients. Innovation, integrity, collaboration enhances the decision-making of the company, bestowing upon the personnel a closely-knit feeling. Herein lays the appropriateness of the name CSL LIMITED Group. This indicates the practice of participative management style, where the Board of Directors, ma nagers, employers and the employees indulge in meeting for upgrading the standard and quality of the business services. Within this, standardized corporate governance is considered as a part of the business in order to add firmness in the shareholder value. The management of CSL LIMITED Company exposes conscious attitude towards the aspects of risk management, Market Disclosure among others (Csl.com.au 2017). On the contrary, Mylan is an Australian based drug manufacturing company, owned by Mylan Pharmaceuticals in United States. Similar to CSL LIMITED Company, Mylan also operates under the healthcare industry. One of the recent steps, which the company has adopted, is alteration of the website name from Mylan to Mylan. One of the main values of the company is One quality standard (Mylan.com.au 2017). The company, through the introduction of supportive policies, ensures the provision of high quality medicines to the public domain. Here, the main focus is on delivering proper access to the people rather than adding to the existing stock. This strategic approach has made Mylan one of the largest generic and pharmaceutical companies in the world. Till now, the company has been successful inmarketing 1400 different products to all of the stakeholders and shareholders. Established in 1961, the company took the determination to serve people of the West Virginia and the adjoining communities in getting access to the required medicines. Consistency has been maintained in the mission till the present times; however, the mission has become firmer in terms of renovating the business services and making them reliable to the stakeholders and shareholders through the means of collaborative output (Mylan.com.au 2017). Like CSL LIMITED Company, the core values of Mylan are innovation, integrity reliability, teamwork, quality service, which enables the personnel to achieve efficiency in the execution of the business activities. Evaluation of the undertaken steps makes the personnel aware of the feasibility, effectiveness and appropriateness in terms of the identified and the specified values. Herein, the tagline, Seeing is Believing seems absolutely justified regarding the approach of the personnel towards achievement of success (Mylan.com.au 2017). Marketing strategies used by CSL LIMITED Company and Mylan in terms of their competitors Themarketing strategies of both CSL LIMITED Company and Mylan can be described through marketing mix. Marketing mix of CSL LIMITED Company: Product CSL LIMITED Company deals with wide variety of life saving products such as plasma derived therapies, vaccines, anti-venoms, diagnostic products and pharmaceuticals. These products, after manufacturing are exported to the neighboring countries. Mention can be made of Sequirus Manufacturers, where maintenance of legal considerations is the prime factor in terms of marketing of the vaccines. Vaccines, which come under this business are Afluria Quad, ADT Boosters, Dukoral, Fluvax, Gardasil, H-B VAX II, Jespect, M-M-R, Proquad among others. Here, skilled and efficient experts are hired for preparing the vaccines (Csl.com.au 2017). Quality is a crucial factor, which helps the personnel to safeguard the people from viral and infectious diseases. Along with this, the research and development team continuously seeks innovative measures for upgrading the standards of the vaccines. Price Emerging successful in the Sales operation has assisted Seqirus in encountering annual revenue of US$4 billion upon its global market penetration. In spite of different product portfolio, franchise helps the company to manage all its operations in an efficient and effective manner. Possessing of a strong and wider supply chain network, especially with North America, Europe and Australia, makes CSL one of the largest influenza manufacturing companies (Csl.com.au 2017). Countering this, price seems negligible in comparison to the cure and treatment, which the patients need; however, financial flexibility is important in terms of introducing lucrative schemes, offers and discounts for the patients. Place In the Sequiris business, the company carries out its operations in North America, Europe and Australia. Along with this, CSL LIMITED Company has its outlets in CSL Behring, where mostly plasma derived and recombinant products are dealt with for expanding the business. Apart from this, Sequiris manufacturers, in collaboration with the CSL Company sells wide variety of vaccines in Australia and New Zealand. In vitro diagnostic products are marketed in the thresholds of Hong Kong, Malaysia, Singapore and Taiwan (Csl.com.au 2017). In the era of 2015, CSL merged with Novartis, which resulted in the creation of Sequiris. The main purpose of this creation was production of quality vaccines, which possessed flexibility to cure influenza. Promotion The core values of innovation, one standard quality, and safe marketing methods are the main agents, which have popularized CSL Company across the globe. The major drive behind this is engagement of the stakeholders towards the organizational excellence. Envisioning communal upliftment is one of the other agents, which promotes the oriental approach towards all round development of society as a whole. Most importantly, collaborative output, in terms of the ensuring quality service for the patients, forms a crucial segment for achieving loyalty, trust and dependence from the customers (Csl.com.au 2017). Marketing mix of Mylan: Product Mylan specifically supplies prescriptions to the Australian markets, especially the OTC brands, which include- EpiPen, auto-injector, Bicor, Diabex, Dymista, Noten, Creon, Lipidil, Physiotens, and Ferro-grad among others. The main focus here is to provide quality and branded products to the patients, in order to support in their cure. The target audiences are Specialty care homes, General Practitioners, Pharmacies and other stakeholders. Herein lays the role of the research and development team in developing new standards of quality for providing standardized care to the needful patients (Mylan.com.au 2017). Apart from this, Mylan also deals with therapies related to allergies, cardiological issues, influenza, and gastroenterology among others. All these products are approved by Therapeutic Goods Administration (TGA). Price According to the undertakings of 10th February, 2016, Mylan declared the decision to acquire Meda. The specifications of the offer are that it is devoid of any direct or indirect distribution. Along with this, the acquisition would not accept any tender or share, on behalf of the stakeholders and shareholders. This is irrespective of any legal jurisdictions, which were essential in terms of the formation of the offer (Mylan.com.au 2017). If any tender or share is accepted by any shareholder, appropriate legal action would be taken, which would destroy the reputation. This legal intervention would include application of the relevant documents along with the filings and measures in collaboration with Swedish law, Dutch Law and US Law. Delving deep into the decision, it reflects the conscious attitude towards the provision of quality medication and treatment at reasonable rates. Place Possession of a wider supply chain network enables the company to supply its products to the wholesalers, retailers, physicians and government offices. Effective and judicious utilization of social media marketing has popularized the company business till the extent of global markets. Mention can be made of the companys supply to the wholesalers, where the personnel ensure that quality medicines reach to the customers in more than 165 countries and territories (Mylan.com.au 2017). Along with this, Mylans supply to the government offices and medical institutions is also noteworthy in terms of delivering quality medicines to the needful patients and create a positive environment, enhancing the lifestyle and existence of the public domain. Promotion On March 20, 2017, Mylan published the news of EpiPen 300 microgram Adrenaline injection. The launch of this auto-injector is an initiative by Mylan towards the activation of the failed injection devices. Along with this, most of the injectors being defective or expired was a major concern towards the wellbeing of the patients. Most striking fact here is failed activation of 80,000 devices in a batch. The newly launched auto-injector would be effective in curing allergic emergencies, such as anaphylaxis (Mylan.com.au 2017). The news was spread through the means of social media, which helped Mylan to convey the news to a large number of audiences. Findings from the marketing strategies Marketing mix for both CSL LIMITED and Mylan is a kind of experimentation in terms of the existing products and services. One of the prime similarities between the marketing strategies of CSL LIMITED and Mylan is the manufacture of quality medicines for providing efficient and effective cure to the patients. For this, both the companies envision the achievement of financial flexibility in terms of introducing innovative and branded quality medicines. However, this is not with the destruction of the originality (Schaltegger, Burritt and Petersen, 2017). Effective and judicious utilization of social media justifies the possession of wider chain network, enhancing the scope and arena of the business of both the companies. Herein the parameters of place and promotion get merged up in terms of business expansion of both CSL LIMITED and Mylan. Delving deep into the findings, price is the most important aspect in terms of promoting the innovative and branded products newly launched. In addition to this, effective and judicious utilization of social media proves advantageous for both the companies in terms of popularizing the products till the threshold of foreign markets. Countering this, experimenting with the existing products, through the means of social media, proves beneficial in terms of gaining an insight into the customer approaches towards the offered products (Armstrong et al., 2015). These approaches play an important role for CSL LIMITED and Mylan to plan better services for the customers. The decision to adopt Meda is appropriate for Mylan in terms of stabilizing the financial parameter. On the other hand, strategic approach towards increasing the sales revenue proved beneficial for CSL LIMITED in terms of achieving financial stability. Countering this, adopting premium pricing methods helps the company personnel to deliver quality medicines to the patients. As a matter of specification, it helps the customers belonging to the middle class to afford the medicines, which are costly and obstruct the treatment of the patients (Baker, 2014). Recommendations for improvement Both CSL LIMITED and Mylan have covered a long way towards the achievement of success. However, there remains a lot more to cover for reaching to the peak of success. Oriental and conscious approach is needed for bringing change and innovation in the business operations and services. Bearing in mind the following recommendations would help both the companies to achieve expansion in business: Developing strategies Strategies act as a primary document in terms of systematizing the business activities. Inclusion of business models within the strategies would enhance the clarity of the personnel regarding the circumstances, the relevant conditions and the appropriate solutions, which can improvise the situation. Strategizing the identified and the specified objectives would prove beneficial in terms of performing the activity, which is more important (McDonagh and Prothero 2014). Consciousness towards this direction helps the personnel to achieve successful completion of the projects at hand within the stipulated deadlines. Training Trainings enhance the preconceived skills, expertise and knowledge of the employees. Therefore, increasing the frequency of trainings would help the employees to achieve an easy understanding about the basic and fundamental management skills. Viewing it from the other perspective, if the trainings are conducted by the senior and the experienced managers, it enhances the stability in the relationship between the employees, employers and the managers. Along with this, taking post-training tests would make the managers aware of the employees capability to make practical application of the learnt skills in carrying out the tasks in an efficient and effective manner (Doppelt, 2017). Division of the trainings into various sessions helps the employees to achieve an easy understanding of the delivered lectures on the ways and means to perform the business activities. Emerging successful in making practical application of the learnt skills enhances the confidence of the employees regarding th e capability to carry out challenging and enduring tasks. Meetings Organizing meetings and conferences with the shareholders and other associate partners would help the managers of CSL LIMITED and Mylan to gain awareness about their approaches towards their needs, demands and requirements. Interactive nature of these meetings would help the employees to clarify their doubts regarding the basic ways and means to do the allocated tasks (Foerstl et al. 2015). These meetings would play an important role in introducing strategies and policies for the betterment of the organization. On the contrary, these meetings can be organized in response to some crisis, which the companies might face or is encountering for a prolonged period. Involvement of the employees and the other staffs in these meetings and conferences would be essential in terms of getting the approval for the proposed plans. Presence of the Board of Directors in these meetings and conferences might be helpful in averting the illegal instances (Taneja and Toombs 2014). Social media marketing Social media is an effective option in terms of expanding the scope and arena of cSL Limited and Mylan. However, judicious usage is the keystone for achieving positive results in this direction. Uploading the pictures of the newly launched products would make the customers aware about the latest trends adopted by the companies. Within this, all the specifications about the products need to be uploaded on the websites and social networking sites. Prior to this, access needs to be given to the customers, so that they can enhance their knowledge about the utilization of their investments (Windolph, Harms and Schaltegger 2014). Search engine optimization is an important segment of social media, which would take the personnel directly to their search requirements. Here also training is crucial in terms of averting the instances of cyber crimes, virus attacks and hacker interventions. For this, IT experts can be hired for examining the machines. Maintaining frequency in these examinations would bring to the forefront the drawbacks if any. Offers, schemes and discounts In order to sell a newly launched product, the companies would introduce lucrative schemes, offers and discounts on the first purchase. This is a very cheap form for selling the products and in terms of healthcare, it reflects a very ordinary step towards the cure of the patients (Kumar and Christodoulopoulou, 2014). On the other hand, adopting the means of feedback, survey would help the personnel to achieve an understanding about the needs, demands and requirements of the patients. After this understanding, introducing offers, schemes and discounts would turn the business of the companies into customer-centric. Otherwise, it seems only a vague attempt towards the achievement of customer satisfaction. This perspective would place the companies in the same thread with the other companies and organizations in terms of achieving a sustainable place within the competitive ambience of the market (Baker and Saren 2016). 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